The LOEWE creative team launched complete overhaul of their bran. The stores, the colors, and the essence of the brand were modernized to appeal to a younger audience. The creative process to guide a sensory journey began. The need was to create a personalized aromatic signature, working as a team with our perfumer, Elise Dion.

Fragrance: we created represents craftsmanship, quality, and the natural beauty of the Mediterranean. A green fruit fig chord, melts into an elegant floral heart, finishing on a warm wooden background.