![](https://dejavubrands.com/wp-content/uploads/2020/01/Dejavu_ProyectosNew_Loewe.jpg)
The LOEWE creative team launched complete overhaul of their bran. The stores, the colors, and the essence of the brand were modernized to appeal to a younger audience. The creative process to guide a sensory journey began. The need was to create a personalized aromatic signature, working as a team with our perfumer, Elise Dion.
Fragrance: we created represents craftsmanship, quality, and the natural beauty of the Mediterranean. A green fruit fig chord, melts into an elegant floral heart, finishing on a warm wooden background.