The men’s fashion brand wanted to adapt its body perfume for both online sales and an in-store campaign to enhance the atmosphere of its spaces. Performing this adaptation involved the usual and inverse process to respect the base of the perfume that the brand already had. The development of the fragrance for the aromatization of the stores was a success. It is a project in continuous growth, in which we have worked hand in hand with SILBON, developing their product and sensory communications strategy.
Fragrance: representing the elegance and quality of SILBON, through its woody notes of cedar and vetiver combined with a leather and musk chord. Spicy touches of cardamom and nutmeg inspire the fragrance of a modern man- proud and confident.